Project Overview
Developed a joint rebranding strategy for Kodak and the City of Rochester as part of the Principles of Project Management course (MSPM1-GC1000) at NYU SPS. The project proposed modernizing Kodak's legacy brand while simultaneously stimulating economic growth in Rochester through a co-branded campaign and Innovation Hub.

Problem Statement
Kodak was still widely perceived as a declining film company, and Rochester carried an outdated post-industrial identity. Both faced an urgent need to modernize before losing further relevance and economic momentum.

Your Role
Team Member responsible for stakeholder analysis, problem framing, and presentation delivery as part of a four-person project team.

Methodology
Stakeholder Analysis, Scope Management, Risk Register, Budget Planning, WBS, Options Analysis

Key Deliverables
Brand identity package, Innovation Hub buildout plan, project delivery schedule, funding breakdown, risk and mitigation register, stakeholder requirements summary

Key Takeaways
Proposed a $12M joint rebrand and Innovation Hub (Building 82 at Eastman Business Park) projected to create 200 direct jobs, generate $3.2M in annual economic impact, and shift Kodak's brand perception by 40% within two years. Recommended approach was selected over three alternatives for delivering maximum shared value across Kodak, the city, universities, and local startups